71% Of Eligible Gen-Zers Don’t Qualify For Military , Army Tries the Anime Strategy

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Bloomberg notes, “The Army—the U.S. military’s largest service—faces a complex set of problems: the eligible recruiting pool into all military services is small; and the newest generation of prospects, Gen Z, has had almost no contact or knowledge of the military, which has largely fought wars abroad since 2001. The Gen Z cohort grew up with technology, the internet, and social media.”

The videos feature Emma, the self-proclaimed spoiled kid; David, the Hawaiian kid who at first didn’t let himself dream about becoming a pilot; Rickie, who grew up in a religious Haitian family in Florida; Janeen, a singer performing on cruise ships who joined the Reserves with the help of her Vietnam-veteran father; and Jennifer, born to first-generation Dominican immigrants, who worked long hours to make ends meet. -Bloomberg

It gets better.

almost 71% of those aged 17 to 24 – roughly 24 million out of 34 million people – are ineligible to join the military because of “obesity, lack of high school diploma, or a criminal record,” according to Pentagon data.

“the Army will be spending $425 million on marketing, with the goal of recruiting 60,000 to 70,000 active-duty soldiers, along with 40,000-45,000 National Guardsmen, and 13,000 to 17,000 members of the reserve. To do this, prospective recruits will be served content on YouTube via 15-second trailer.

“Gen Z flips through social media like it is an Olympic sport, and in order to get them to stop their thumbs for a few seconds, you’ve got to surprise them,” said Maj. Gen. Alex Fink, the Army’s chief of enterprise marketing. “The Calling has got a much more different look and feel than anything else than not only the Army has done—but nobody in the military has done something like this.”

This begs the question? Who will fight in the future forever wars to protect Israel!!?

5 COMMENTS

  1. News flash for y’all… Most of the population has historically been “unfit for service” during peacetime. If the Army had applied the mid-1930s standards to the conscripts during WWII, we’d have fought that war with a much, much smaller Army.

    Hell, time was they’d down-check your ass for minor little details like a “malformed chest” or one shoulder being higher than the other–Mostly cosmetic crap, when you get down to it.

    It’s highly dependent on the manpower market, as well–When I went to enlist in the Delayed Entry Program during the late months of 1981, that was the tail-end of the Volunteer Army failure. I swear to God, if you could manage to breath continuously for the duration of your time at the MEPS (Military Entrance Processing Station), you’d get in. Did well on the entrance tests? LOL… They’d waive ANYTHING, on the spot, without question. I watched guys with felony convictions and obvious physical deformities sign contracts.

    One year later, when I left for Basic? LOL… Oh, how the worm had turned… I watched guys with GEDs and high ASVAB scores turned away ‘cos “No high-school diploma”, and if you had even a misdemeanor record that involved jail time, no Army for you. Physically? Again, LOL… Suddenly, the stuff they’d look the other way on during my first run through MEPS was critical and cause for denial of enlistment.

    All that change in a year’s time. They want to get more bodies in boots? What they’ll do is add more time to training, and start running “Fat Camp” for the hefty boys and girls before they even start Basic. With a strict regimen, most of those couch potatoes can be turned into decent cannon fodder, so long as they’re willing to spend the time and money on it.

    Y’all do NOT want to know what’s going to happen the next time we need a lot of people in uniform in a hurry. It’s gonna get flat-out ugly for all the involved parties, and I would not be a bit surprised to see a massively high attrition rate of dead aspirational trainees from the attempts they’re going to have to make to turn those fatbodies into soldiers, sailors, and Marines. It. Will. Not. Be. Pretty.

    Also, will have a huge downstream effect on VA costs. There’s a price to be paid in terms of long-term musculo-skeletal issues for people who didn’t spend their youth laying down good, hard bone surfaces and lots of strong ligaments. Ask me how I know–Most of the females they assigned us as the “first chicks in combat arms units” back during the early ’90s wound up with some really ugly after-effects, even the ones who’d been so-called “high-school athletes”. One of mine was a literal all-state soccer champion, and probably could have gone pro if she’d gone to college for a soccer scholarship, but she’d had an episode with a lesbian coach who wanted her to “pay to play”, so to speak, so no scholarship for her. She was athletic as hell, but by the time we got done with her, she was broken, literally. Along with nearly all of her peers that started out. I think only one of that initial group of females-in-combat-arms actually lasted the course, and she was the exception to the rule. All of them were broken and on permanent profiles by the time their first contracts were up, and I’ll continue to hold they never should have been there in the first place. I entered that period of my career with an open mind, regarding females in combat arms. By the end of it, I came to the sad conclusion that it was a betrayal of trust to put them there, because they physically could not hack the life. Hell, most males can’t, either–But, you can get more time out of a male than you ever will a female. When they tot up the VA costs in a couple of generations, they’re gonna find that a.) the couch potato-typical males are expensive as fuck, probably more so than the country-boy farmer types, maybe up to double the long-term health-care costs, and that b.) the females are exponentially more expensive than males over the long haul. I expect that you’re gonna see maybe 80% of the VA spending going towards the minority of females that served in combat arms, and it’s gonna be for things like major joint replacements and degenerative joint/bone syndromes.

    Ah, well… That’s the fucking idiot taxpayer’s problem. They wanted to have G.I. Jane, they’re gonna have to pay for it all. And, it’s not just gonna be having to watch little Suzy Homemaker get gang-raped on national news when she inevitably gets captured, it’s gonna be all that boring bullshit like paying for long-term healthcare costs nobody bothered to think about when they got all equality-minded.

    • Some of what McNamara got blamed for wasn’t quite all his fault, and there were at least a few of those supposedly “substandard” types that came in under that program who were actually pretty damn good soldiers, if a little lacking in the education/test passing category.

      Thing that has to be remembered is that the tests only work on entire populations; they’re not the be-all and end-all of predictors. They show predisposition, not predestination. Yeah, there may be sufficient correlation to show a solid connection between broad performance categories and test scores, but… Reality is still gonna get its vote in.

      I had a bunch of experience with what were, admittedly, edge cases. One of my earliest Sergeant Majors was one of McNamara’s boys, and I’m here to tell you, that guy was an illiterate genius who managed to hide his dyslexia for decades. Also, one of the more gifted and charismatic senior NCOs I ever worked under–Without that whole deal with McNamara supposedly lowering the standards, he’d have never been in uniform at all. Which would have left a bunch of dead dudes from Vietnam whose lives were saved due to his valor.

      Conversely, I had one of the most gifted mechanics I ever met under me as a supply clerk. He was fascinated by motors, and had an instinctive feel for what was wrong with them. Army, however, thought that since his test scores in those areas were too low to be a mechanic, well… Yeah. Supply clerk it is. The actual idiots we had working down in the motor pool…? Lot of them were just there because that’s the job they were offered, and they really weren’t all that interested in the trade. You can extrapolate the quality of their work. Meanwhile, my supply clerk was making bank fixing people’s cars on the side, and eventually got out of the Army to become pretty successful as a diesel engine mechanic, graduating top of his class at that tech school out in Nebraska.

      The tests don’t tell you everything, and they’re not at all like people treat them, which is as if they’re some sort of magic crystal ball that tells you everything about a person’s abilities and interests. Yeah, they’ll tell you a lot, and you’re wise to pay attention to them, but… They’re not what everyone makes them out to be. Predisposition, not predestination…

  2. LOVE the last line, because it’s true.

    I enlisted for 4 years, 1983-87. I went in career minded, they cured me of that at about 1 1/2 year mark. I grabbed the Honorable Discharge, and hit the ground running. That was WAY before the Army went “woke”.

    Most Vet’s reminisce: ” If I stayed in, I’d have (whatever) years and could have retired with a Pension!”

    I reply: ” If I’d have stayed in, I’d be half way through my Life Sentence for murder, at Ft. Leavenworth military prison.”

    Quality people don’t reenlist. They don’t have too. They get out, with very few exceptions.
    (I believe a SMALL amount of “good people” stay.)

    I discourage young men from enlisting today. I tell them to learn a Skilled Trade like Welding.

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