Google Searches For ‘Reloading Ammo’ Explode Amid Nationwide Shortage


From Zerohedge

Americans are panic searching again. This time it’s not where to buy toilet paper online, but instead learning more about reloading ammunition as the virus pandemic and social unrest has sparked shortages of ammo and guns. 

Ever since the first round of virus lockdowns that began in March, ammunition prices have surged because of unprecedented demand. Some of the hardest bullets to find this past summer, that is, if one wanted to purchase bulk, as we noted in April and August (see: here & here), was 9mm.  

And, of course, a shortage and skyrocketing costs for factory-loaded ammunition forced many Americans to investigate alternative options in panic hoarding bullets.

As shown below, an eruption in US internet searches for “9mm Reloading” can be seen. 

Reloading, also called handloading, is the process of making firearm cartridges by manually assembling the individual components rather than purchasing factory-loaded ammunition. Reloading can easily be done at home. 

In fact, for readers who are curious about reloading ammo, considering one day you might wake up to a Walmart headline where guns and ammo are banned – well, it might make sense to at least explore the option.

A simple YouTube search of “how to reload 9mm” yields dozens of videos.


  1. I started reloading about 8 years ago. first 9mm., then added over the years .223/5.56, 300BLK, 308Win/7.62X51, 30-06, 458 SOCOM, 303 British and 350 Legend. Plenty of ammo on hand.
    Couple pounds of H110 and 1 pound CFEBLK, several thousand CCI Primers, some brass, but short on bullets.

  2. I started reloading back around 1980. I record details of each batch and typically make about 5-6000 rounds per year, mostly 9mm and .38 Special. Only about 4000 so far this year because Covid closed the ranges for a while.

    I find it strange that keen shooters wouldn’t reload given it saves money and you can tune your ammo for your performance requirements.

  3. I got into reloading in 2007. I told one of the old timers at the range that I was starting to reload to save $. He laughed at me and said “(Boy), you aren’t going to save money but you will shoot a lot more”.

    He was right, of course.

    I look in my garage cabinets now and don’t know where this mountain of tools, gear, and supplies came from. I’m afraid to look at my Midway and Midsouth Shooter’s Supply order history. I scored over a half ton of lead shielding from a decommissioned medical facility over 10 years ago and have since been slowly consuming it, 115 or 158 grains at a time.

    Boy that old timer was right, I didn’t save money but boy how I have been shooting a lot of rounds!

    • I saved money after the initial investment, mainly because the only place I have to shoot is my backyard. There are only a few free ranges in South Carolina in the National Forests and they are hundreds of miles for a round trip. An all day trip from the Northeast Coast.

    • the only time you “save” any money is when loading match grade rifle ammo.

      when I started handloading back in the 90s you did actually save a lot of money IF you shot a lot. now it really doesnt ave much money unless you are like me and still have 50 pounds of powder and 10K primers from buying it years ago

      I always chuckle when guys who shoot about 100 rounds a year tops say they are going to start handloading to save money. they dont even shoot up enough ammo in a year to even justify the cost of a single stage press alone

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